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LIV Golf back in the firing line

Argentine skateboard apparel brand Fallen has filed a federal trade mark infringement claim against the LIV Golf League and its HyFlyers GC team in the US. The HyFlyers team, captained by six-time major champion Phil Mickleson, are accused of copying Fallen’s logo which it has purportedly used on its popular clothing and footwear since 2003. In a filing with the U.S. District Court in New Jersey, representatives of Cool Brand Supply (owners of the ‘Fallen’ brand) submitted that the “defendants’ adoption and use of their knockoff logo nearly twenty years after Plaintiff commenced use and in the face of Plaintiff’s federal trademark registration is not just reckless and inexplicable — it is willful infringement and unfair competition.” Incidentally, Mickleson’s HyFlyers did not use the mark on their uniforms or merchandise in the LIV Tour’s inaugural 2022 season, only adopting the alleged infringing mark following a rebrand in February 2023. Mickleson, who is set to compete in the US Open at Los Angeles Country Club this week, was not available for comment on the matter. If you have any questions on the above, please do not hesitate to contact the team at McDaniels Law on 0191 281 4000 or legal@mcdanielslaw.com. in: Case Law, EU/International, Legal News, News, Trade Marks

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