Lidl bag a mixed result from the EUIPO
201809.19
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Lidl bag a mixed result from the EUIPO

Lidl, the German discount supermarket chain, received a mixed bag of news last week from the European Union Intellectual Property Office (EUIPO). In short, Lidl’s attempts to revoke a trademark were successful but at the same time an opposition against Lidl’s own trade mark was only partly dismissed. In 2008, Lidl made an application to…

New Copyright Directive Backed by EU Lawmakers
201809.13
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New Copyright Directive Backed by EU Lawmakers

Yesterday’s article focused on the controversial new EU copyright directive which lawmakers were set to vote on in Strasbourg. The results of the vote are now in; the new copyright reforms have been backed by EU lawmakers. The results of yesterday’s vote will no doubt have caused critics of the reforms to feel a certain…

Copyright in Video Game Claim Continues….
201809.11
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Copyright in Video Game Claim Continues….

Back in April we reported on the saga surrounding copyright in tattoos on computer games, the article can be read here. The article focused on the proceedings that were brought in the US District Court for the Southern District of New York, between Solid Oak Sketches and the makers and publishers of NBA 2K16, the…

Prince’s Estate Files Infringement Claims Over Unauthorised Music
201809.10
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Prince’s Estate Files Infringement Claims Over Unauthorised Music

The estate of American singer song-writer, Prince, has filed a copyright and trade mark infringement claim against European individuals and companies including Lovesigne, House Quake and Eye Records. The estate has alleged that the defendants have been selling bootleg versions of the artist’s famous music. In relation to music, bootlegging is the illegal and unofficial…

Procter & Gamble Attempt To Lure In Millennials
201808.24
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Procter & Gamble Attempt To Lure In Millennials

Unusual marketing techniques are often employed to get people’s attention.  Consumers, who are often inundated with advertisements, are more likely to remember something surprising and unusual and as a result the product or service is more likely to make an impression. For a brand, unusual marketing techniques can increase sales and levels of recognition amongst…

Burberry Criticised for Unusual Brand Protection Practise
201807.24
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Burberry Criticised for Unusual Brand Protection Practise

High fashion brand, Burberry, has made headlines this week after it was revealed that £28.6 million worth of unsold clothing, accessories and perfume was purposely burnt by the brand last year. Many people were, understandably, aghast when the news emerged about this unusual practice, however this isn’t necessarily something new. In fact, Burberry has been…