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We can bearly tell these toys apart!

On 12 February 2024 Jazwares, the maker of Squishmallows, entered into legal proceedings against Build-A-Bear Workshop over the alleged infringement of the copyright in its plush toys.

The copyright dispute comes after Build-A-Bear launched a line of plush toys called SKOOSHERZ, which Jazwares has described as ‘knockoffs’ of its own products. They want the Court to order Build-A-Bear to stop selling their SKOOSHERS range or any similar products and grant an award of damages.

It is true that both parties are selling ‘soft, pillow-like squishie-type’ plush toys. However, whilst Jazwares alleges that Build-A-Bear has intentionally imitated its products, Build-A-Bear claims that they are simply creating a newest product within a type of plush toys which have gained great popularity.

It is to be seen in whose favour the court will decide.

If you have any questions on the above, please do not hesitate to contact the team at McDaniels Law on 0191 281 4000 or legal@mcdanielslaw.com.

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