Your brand is your identity and how your business or products are distinguished from competitors. Brands tell the world who you are and what you do. Let us show you the steps to protect your brand to ensure it isn’t diluted or infringed, no matter what stage you’re at.
How we can help you
We look after and secure client brands. We monitor the activity of others, deal with licensing, agents, registrations and registration strategy, renewals, challenging third party applications, deal with attacks to the brand, counterfeiting and advice on brand use to avoid dilution. We also deal with ongoing portfolio management, watching services and domain issues.
The risks to the brand strength by not monitoring third parties, by not specifying how brands are to be used by those linked to the business such as licensee, distributors, stockists and through those in the supply chain not respecting and protecting the brand.
It is client and brand specific but can often relate to registration costs, scope, commercial agreement issues and enforcement strategy and costs.
We have the expertise and personnel to manage the fast-moving world of brands; we understand the importance; we manage a number of international portfolios and deal internationally with issues that arise. We have seconded lawyers to work in-house at multi-national brands in the past and know and understand the commercial realities involved in brand management.
This is client and brand specific but can often relate to registration costs, scope, registration and portfolio management strategy, commercial agreement issues and enforcement strategy and costs.
Our core brand management services
- Securing Registration
Kelly graduated from Northumbria University with a first class honours degree in Law. She joined McDaniels Law in 2008 as a Trainee Solicitor and remained with the firm following qualification. She is now a Director specialising in Intellectual Property and is responsible for the overall management of the firm.
0191 499 8471
07539 009 031