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Louis Vuitton loses trade mark opposition

A family-run Norfolk home and garden ware business, L V Bespoke has emerged victorious in its two-year long trade mark dispute with French luxury fashion giant Louis Vuitton. L V Bespoke, based in Reepham, Norfolk, applied to register its name as a trade mark at the UK Intellectual Property Office back in December 2021. Louis Vuitton opposed the mark on the basis the use of “L V” would afford the home and garden business an “unfair advantage” and cause confusion amongst consumers.

The opposition has been rejected in its entirety with the tribunal ultimately ruling in favour of the Applicant. The tribunal indicated that the two businesses are in ‘separable’ areas of business therefore any likelihood of confusion was minimal. Louis Vuitton has been ordered to pay £4,000 towards the Applicant’s legal costs in the matter.

Mrs Osborne, director of L V Bespoke commented, “[c]ommon sense has prevailed given the difference in size between the two businesses. It is such a relief”. This is an example of David conquering Goliath, and should serve as reminder to other small businesses to remain resilient when faced with potential threats from large corporations.

It is to be seen if Louis Vuitton will appeal the decision.

If you have any questions on the above, please do not hesitate to contact the team at McDaniels Law on 0191 281 4000 or legal@mcdanielslaw.com.

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