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Life Isn't a Festival In Trade Mark Cases

The famous Californian music festival, Coachella, and its organiser Goldenvoice have filed a claim for trade mark infringement against a Ghanaian-based music festival called Afrochella. Coachella has been held in California since 1999 and regularly attracts crowds of 250,000 over its duration. By contrast, Afrochella, which takes place in Accra, Ghana has been going since 2017 and is due to take place over two days in late December this year. The lawsuit has been issued on the basis that Afrochella is intentionally trading off the goodwill and reputation of Coachella in their trade marks and festivals. Trade marks are territorial so a music event in Ghana could only infringe Ghanaian or African Union trade marks, however, the lawsuit claims that Afrochella has been actively promoting their events in the United States. Coachella is no stranger to seeking to protect its brand having previously initiated similar action against Live Nation over a New Year’s Eve event titled ‘Coachella Day One 22’. It also apparently stopped That Peter Crouch Podcast from using the name Crouchella for its first live show. This and previous actions demonstrate that Coachella has strong brand recognition and understands the importance of protecting that brand for its business. If you have any queries arising from this story please do not hesitate to contact the team at McDaniels Law at 0191 281 4000 or by email to legal@mcdanielslaw.com. in: Case Law, Companies, Consumer Law, Legal News, News, Passing Off, Trade Marks Share this page

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