Tinder, the location based dating app, has made moves to stop a new dating app from trade marking the name Shinder.
The Shinder dating app was created by Shed Simove, described as an author, comedian, entrepreneur and motivational speaker. In creating the app, Simove hoped to find himself a partner. The catch with the Shinder app however, is that Simove is the only male profile on it, the tagline on the app being "quality, not quantity". Since developing the app, BBC reports Simove has had 150 matches and has been on three dates.
When Simove attempted to trade mark the name of his one-man dating app, Tinder were quick to act in opposing the application when they filed a notice of threatened opposition at the Intellectual Property Office.
When speaking to the BBC Simove stated, "I think it's a case of a big corporate giant looking at an entrepreneur who sees the world differently and being punitive…. It's unlikely that the female population will stop using Tinder and start using Shinder."
The BBC has reported that in addition to Simove looking for a partner, he also considered commercial uses for the app and decided to apply for a trade mark.
Simove has added that he has unsure if he would be able to fund a court case against Match Group, the owners of Tinder.
Tinder are known for taking their intellectual property rights seriously. In 2016, they sued an app created for non-monogamous couples called Thrinder (3nder) for copyright infringement, giving the makers of the app no choice but to rebrand and rename it.
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