Dec 15, 2020

Spin to win

Mad Dogg Athletics (“MDA”) is the creator of spinning – a form of indoor cycling - as an organised sport and a form of intense exercise. For over two decades spinning has been popular with fitness classes and gymgoers, and has developed into an extensive range of programs and gyms which allow its users to spin their way to fitness. MDA has a number of patents in respect of its indoor cycling bikes which it is alleging Peloton has infringed.

Peloton entered into the indoor cycling market in 2012. Its sales have since grown by 172% this year alone (mainly due to COVID-19 gym closures) and has since announced that it will be joining the Nasdaq 100 index.

MDA has brought a claim against Peloton in the US District Court for the Eastern District of Texas. It is claiming that Peloton’s indoor “Bike” and “Bike+” infringe its U.S patent. MDA claims that it enhanced the spinning world in 2008 with the release of its eSpinning bike which it claims was the first indoor bike with a touch screen display that allowed a user to bring the real spinning experience to his or her home. MDA claims that this is the fundamental feature of its patent which it alleges Peloton has infringed. It is claimed that the Peloton Bike includes patented technology which has been used without permission in order to build up a multi-billion dollar business.

Peloton is yet to respond to the allegations.

If you have any questions on the above, please do not hesitate to contact the team at McDaniels Law on 0191 281 4000 or

Posted by: Tom Staveley in: Patents

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