Jun 16, 2021

Up Shein’s Creek!

Apparel brands such as AirWair International which trades as the more well-known brands as Dr. Martens and Kikay, have accused Chinese fashion giant Shein, and its sister company Romwe of trade mark infringement and selling counterfeit goods.

AirWair has issued a claim in California against Shein and Romwe, for clear intention to sell counterfeit goods directly copied from its designs, namely its ‘fake Marten boot’ along with 20 other styles. AirWair has also alleged Shein and Romwe are using photographs of genuine Dr. Martens’ shoes to lure consumers to the websites where the counterfeit products are located. Shein denies the claim.

In 2018, Levi Strauss filed a similar claim against Shein and alleged it copied the stitching pattern on the back pocket of their famous Levi jeans. The parties entered into a confidential settlement agreement, so we shall see whether this dispute has the same outcome.

If you have any questions on the above, please do not hesitate to contact the team at McDaniels Law on 0191 281 4000 or legal@mcdanielslaw.com . Further, please reserve your place at the upcoming webinar focusing on the online challenges with social media platforms and your intellectual property hosted by Dids MacDonald of Anti-Copying in Design and our Kelly Hudson. You can reserve your place at https://us02web.zoom.us/webinar/register/WN_3BHU-T6hR-yHJFHg6AmV7Q.

Posted by: Tom Staveley in: Legal News, News

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