Jul 20, 2021

The Sharks are circling

Sony Music Entertainment has filed a copyright infringement claim against Gymshark. Gymshark is a fitness apparel and accessories brand, manufacturer and retailer which was founded in 2012 and has since become one of the fastest growing fitness brands. In August 2020, Gymshark was valued at approximately $1.3billion.

On 15 July 2021, Sony filed a claim for copyright infringement against Gymshark alleging that it has achieved success by infringing sound recordings and musical compositions belonging to a number of different artists. Sony allege that the use of these sound recordings on its advertisement videos which it then posts on social media have been instrumental to Gymshark’s success and Gymshark has not obtained consent or a licence to use the sound recordings. Sony allege that Gymshark has used hundreds of the markets top artists’ sound recordings, including the likes of Beyoncé, Justin Timberlake and Calvin Harris.

Sony is claiming damages up to a maximum of $150,000 per recording (297) meaning a total claim which exceeds $44million.

If you have any questions on the above, please do not hesitate to contact the team at McDaniels Law on 0191 281 4000 or legal@mcdanielslaw.com.

Posted by: Tom Staveley in: Copyright, EU/International, Legal News

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