Off-White, the trendy streetwear fashion brand founded in 2012 by Virgil Abloh, has found itself in a spot of bother with outdoor clothing brand Helly Hansen this week. The dispute centres around an allegation of trademark infringement.
Helly Hansen, the Norwegian brand founded in 1877, has filed a lawsuit against Off-White alleging it has copied its contrast diagonal stripe mark that it has been using for more than 40 years.
Helly Hansen has expressed in its filing that it believes Off-White has adopted the infringing mark with the intention to mislead consumers into thinking that the two entities are connected when, in fact, no connection exists.
The filing goes on to further detail how Off-White's mark is confusingly similar and is being placed on similar products and in similar locations. Helly Hansen is seeking damages for trade mark infringement, unfair competition and a violation of trade practices.
Copying is rife in the fashion industry. It is not unheard of for a designer to take inspiration from an array of sources, including other designers' creations. Last month, Instagram account 'Diet Prada', exposed the likely source behind Off-White's crossed arrows logo as being a direct lift from Glasgow Airport's 1960s logo.
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