Mar 30, 2021

Nike Air Max 97's; made with blood, sweat and tears

A Brooklyn art collective called MSCHF is being sued by sports apparel giant, Nike, for adapting its popular Air Max 97 shoes without its consent or authorisation.

On Monday 29 March 2021, MSCHF released 666 pairs of modified Air Max 97’s that included the signature Nike air bubble sole filled with red ink, as well as the Nike swoosh mark. The “Satan Shoes”, created by MSCHF, include an unusual addition however; a drop of human blood. Following the release of the “Satan Shoes”, Nike has since filed its claim at the US District Court for the Eastern District of New York seeking an order stopping MSCHF from selling the shoes and preventing MSCHF from using Nike’s famous Swoosh mark.

Nike claims that even in the short time since the release of the “Satan Shoes” it has received a number of calls from disgruntled customers expressing their intent to boycott Nike. Given that over 70% of US nationals are Christians, the controversial “Satan Shoe” has received a lot of publicity, not all being positive. This is evidenced by the Governor of South Dakota, Kristi Noem, who tweeted “Our kids are being told that this kind of product is, not only okay, it’s “exclusive”. But do you know what’s more exclusive? Their God-given eternal soul".

If you have any questions on the above, please do not hesitate to contact the team at McDaniels Law on 0191 281 4000 or legal@mcdanielslaw.com.

Posted by: Tom Staveley in: Trade Marks

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