Jul 3, 2017

Names of Beyoncé Twins Revealed?

Amidst the speculation that Beyoncé gave birth to her twins in June the internet has been buzzing with rumours and theories behind what the twins could potentially be called. This week however, there has been a further finding that is likely to put a stop to the strange name suggestions that have been doing the rounds.

According to The Guardian, on 26 June 2017, the names 'Rumi Carter' and 'Sir Carter' were registered at the US Patent and Trademark office, much like the way Beyoncé attempted to register the name 'Blue Ivy' for her first child. We reported on this application back in May, but the article can be read in full here.

What is interesting in this case is that the application hasn't came from one of the internet's theorists who is merely trade marking names due to speculation, but rather from the same Californian address that filed the application for the 'Blue Ivy', BGK Trademark Holdings.

According to The Telegraph, the trade mark registrations were registered for classes which include fragrances, cosmetics, baby accessories, books, sports gear, musical performances and entertainment services to name but a few. In regards to the meanings behind the name, TMZ have reported that the Carter's may have taken inspiration from a 13th Century Persian Poet in choosing the name 'Rumi' but the name 'Sir,' if indeed it is a name is still leaving people guessing.

One thing that this story shows is that Beyoncé and Jay-Z are well aware of just how important protection of their intellectual property is in maintaining their lucrative brand.

Posted by: in: EU/International, Trade Marks

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