Law School in US makes an ASS of Itself

A US university was left embarrassed following their decision to rename a law school after late Supreme Court judge Antonin Scalia.

George Mason University in Virginia said it would name its law school the 'Antonin Scalia School of Law'. The acronym which flowed was the rather unfortunate ASSoL.  The university decided not to turn the other 'cheek' and has renamed it as the Antonin Scalia Law School.

The story is a reminder that any company names, words and products associated with them should be carefully thought through especially if you intend to spend time and money both marketing and protecting them.