Nov 24, 2020

The Jetsons producer is barking up a fuss over Astro Dog

Astro Dog, the dog character from the 80s animated sitcom show The Jetsons, is at the centre of a trade mark opposition filed by production studio Hanna-Barbera Productions. The opposition was filed last week with the Trademark Trial and Appeal Board against a company called Astro Biosciences.

Astro Biosciences, a company which you would naturally associate with an area like research into life sciences, has recently filed a trade mark application for the word Astro Dog. Upon looking further in to Astro Biosciences, it is actually a company in the business of the development and production of dog products, mainly treats.

In its opposition, Hanna-Barbera produced examples of dog products such a pet toys and costumes that were previously sold by it or licensed to others, in support of its confusion argument. Hanna-Barbera have also argued that the registration of the application Astro Dog would dilute its famous and distinctive Astro Dog mark. The concept of trade mark dilution works on the premise that the owner of a very famous trade mark can prevent others from using it if such use will lessen the uniqueness of the mark.

Astro Biosciences is yet to file a response to the opposition, and must do so before the New Year. However, during this time the parties may come to an agreement.

McDaniels Law has a wealth of experience in dealing with trade mark matters and oppositions. If you would like further information about our services, please do not hesitate to contact the team at McDaniels Law on 0191 281 4000 or

Posted by: Megan Walker in: EU/International, Trade Marks

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