Sep 13, 2021

Eat, Sleep, Conquer, Repeat

On 8 September 2021, the World Wrestling Entertainment (“WWE”) filed a new trade mark application at the United States Patent and Trademark Office (“USPTO”) for the mark “EAT SLEEP CONQUER REPEAT”.

The WWE has applied to register the mark against a wide range of apparel including tops, shirts, jackets, sweatshirts, hoodies, coats, pants, shorts and many more. No merchandise has been put on the market applying this mark as of yet, however fans of WWE will be aware that such a moto was used by famous WWE wrestler, Brock Lesnar. It is of no coincidence that such an application has been made following Lesnar recently returning to the WWE at the SummerSlam event. It can be expected that fans are likely to soon see a new range of WWE apparel.

If you have any questions on the above, please do not hesitate to contact the team at McDaniels Law on 0191 281 4000 or

Posted by: Tom Staveley in: EU/International, Legal News, Trade Marks

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