Butlers in the Buff, the events company specialising in the provision of oiled-up, ripped, and almost naked young men, has agreed a favourable settlement with Bufflers Entertainment, a competitor in the industry.
Butlers in the Buff owns an eponymous trademark, which it had claimed was infringed by various mentions of "Butlers in the Buff" in Bufflers Entertainment's marketing materials and website. Butlers in the Buff shot to prominence in the early 2000s when its founder began offering his services to hen dos and girls' nights serving drinks in only a collar, cuffs, and bottom-revealing apron.
Since then Butlers in the Buff has grown substantially and now has a presence in three other countries. Stacey Bramhall, a director of Butlers in the Buff, announced that the company was very pleased with the result and that it was particularly frustrating when other companies try to take advantage of her company's reputation.
Butlers in the Buff will no doubt be happy with the outcome, despite missing out on the painfully obvious apron-strings pun in its press release. This type of dispute highlights the importance of intellectual property rights for all businesses: not just those in the creative industries that are more traditionally reliant on IP protection.
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