Aug 18, 2022

Barbie doesn't want to be the next Gary Lineker

Rap Snack is facing a trade mark infringement claim over its Nicki Minaj-themed Barbie-Que crisps.

Toy manufacturers, Mattel Inc. (“Mattel”), creators of the Barbie fashion doll also own various “Barbie” trade marks. Mattel is suing Rap Snacks over the release of the Barbie-Que Honey Truffle crisps in the federal court in Los Angeles. Nicki Minaj is not a party to the suit.

Rap Snack is a crisp company that sells, you guessed it, musician-branded crisps. Musicians to have been featured on the branding include Fetty Wap, The Notorious B.I.G., and Snoop Dogg.

Mattel claim Rap Snack have “made the deliberate and calculated choice to launch a new product line using Mattel’s famous BARBIE trade mark”. Mattel is seeking an injunction to prevent Rap Snack from using the name and trade mark and it is also seeking monetary damages.

The Barbie-Que crisps appear to have been removed from Rap Snack’s website, though Rap Snack is yet to make a statement in respect of the allegations.

It is to be seen if the parties can settle the dispute before heading to court.

If you have any questions on the above, please do not hesitate to contact the team at McDaniels Law on 0191 291 4000 or

in: Civil Procedure, Companies, Consumer Law, Legal News, News, Trade Marks

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