Intellectual Property is a core business asset for any business involved in a creative enterprise, and even for some which are classed as ‘creative’. Many businesses do not know what IP they have, or if they do know they do not realise how best to utilise, exploit and protect these valuable monopoly rights. McDaniel & Co. are here to help guide businesses in relation to the IP rights to ensure the very most is being made of a business’s original creations, whatever that might be.
The most important first step in protection and exploitation of any IP right is to understand what IP you have in the first place. The main IP rights are outlined further in the links below. Often IP rights will overlap with one another and businesses are often surprised to find they have more protection that they thought. We are on hand to help you identify the rights you have so you can make the most of your business assets.