IP protection in reverse
201808.29
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IP protection in reverse

Companies often fight tooth and nail to have their intellectual property removed from websites offering it up for free. Film producers spend millions of pounds per year preventing pirates from distributing their films, music producers and artists decry torrent sites, and companies the world over litigate over the illegal display of their branding where it…

Procter & Gamble Attempt To Lure In Millennials
201808.24
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Procter & Gamble Attempt To Lure In Millennials

Unusual marketing techniques are often employed to get people’s attention.  Consumers, who are often inundated with advertisements, are more likely to remember something surprising and unusual and as a result the product or service is more likely to make an impression. For a brand, unusual marketing techniques can increase sales and levels of recognition amongst…

AFTV? It’s all about Arsenal
201808.14
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AFTV? It’s all about Arsenal

Arsenal Fan TV is one of the most popular football fan channels on YouTube. Robbie Lyle who hosts the show is an internet sensation and has gathered over 800,000 subscribers since launching the channel in 2012. Other fan channels have sprung up copying the model for other clubs. Robbie regularly uploads unscripted interviews with guests…

Is MMA as popular as football?
201808.14
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Is MMA as popular as football?

The question has been pondered by the District Court of The Hague during a battle between McGregor IP (a Dutch fashion brand) and Reebok over the use of the word “McGregor” on clothing. Reebok had been selling t-shirts, shirts, hoodies, and shorts displaying the sign “Conor McGregor”, although the word “Conor” is much less prominent:…

Who is leaking Dr Who?
201808.07
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Who is leaking Dr Who?

The BBC is on a hunt to find the source of a leaked teaser clip of the upcoming and much anticipated Dr Who season. While the release of the first episode is  still some months off, unfinished clips of the first episode have been appearing online in recent weeks showing Jodie Foster’s bow as the…